Where’s Your Audience in the Buying Cycle? In case your potential customer is in the early phases of the buying cycle (perhaps he is only just realized he has a problem he wants to solve), then he may be searching for additional information about how others have solved similar problem. The advertising strategies you work with getting in front of him (articles, blog post, informative videos) are intended for helping him understand his problem, and not towards getting him to pull out his credit card on the spot.
If your potential client is in the decision-making stage of the purchasing cycle, then using Internet Marketing that teach him how your answer works, and creating a connection of trust and respect with him, will lead you to make use of nurturing techniques like free webinars, phone calls and private emails.
Want to find out more about the purchasing cycles and how you have to market differently to each kind of prospective customer depending on just where they’re in the cycle? Pick up my free Find out the Missing Link ebook. It is geared towards offering to small business managers, although the information in the ebook is quickly used to selling to the general public.
Marketing Products Versus Marketing Services. In case you are promoting products, then you want a different mix of advertising methods compared to when you’re selling services. Before working with me, 1 of my private clients tried to use an identical marketing strategies to sell both her services and the products of her – with poor outcomes.
People purchase services (such as consulting, classes and also mastermind groups) differently than they buy items. Hence, you want a unique advertising and marketing campaign plan for marketing your services and a totally different marketing campaign plan for selling merchandise, even in case you are selling to the same market. Extra Things to think about. Also important are the goals of yours, the specific product or service you’re selling, your timeline to implement this marketing and advertising campaign plan, and the budget of yours. Budget includes both your financial budget and your time budget.
Some marketing methods appear to be free (like networking), when in actuality they take a massive level of your time — time you could be spending more productively elsewhere in your marketing or business. There is zero “one magic marketing technique” that will guarantee you results. There are absolutely best practices and techniques that have performed well for others in xcfjjk business organizations, however, I’ve never seen a scenario when a service just requires one marketing method to fulfill their entire marketing/sales requirements. Start with four or even five marketing techniques, master them, and then add new ones as needed.
Within each major category of advertising and marketing strategies, like social media marketing and advertising, there’s a plethora of certain strategies to choose from. By knowing your audience, your time and money budgets, and the goals of yours — and testing your results — you will ultimately pick probably the most effective techniques you can use over and over again.
Choose your marketing strategies based on the above criteria, after which track the results to discover which ones work most beneficial for you…and the audience of yours. The sales/marketing funnel model truly doesn’t captures those people that are predisposed to continue drinking from you since they were referred by someone they have confidence in. I have had plenty of coaching/consulting consumers buy my 90-day, one-on-one program without actually having been on my mailing list at all, but instead having heard things that are great about me from the fan. I have also had folks on the mailing list of mine for Five years who eventually decide to head out for a teleclass with me. As long as the marketing strategy of yours allows men and women to enter your product/service mix at any point they want, it’s a viable strategy.
Note: I get into much more detail about these models, and how you can choose the proper marketing and advertising technique for the right model period in my Marketing Planning class, that is presented once again this year. Take time to educate yourself more and more these models, know how the market participates in them, then create a model for your own business. It is going to give you insight and clarity, and also permit you do plan your marketing in a better and effective means.